In this section, you'll find a variety of campaigns, point-of-sale materials, billboards, and stand designs I've designed for a range
of brands.

Every project follows a thorough journey, starting with initial
pencil sketches and culminating in print-ready artwork.

I oversee and art-direct all food imagery seen in this section.

Throughout my career, I have designed many types of FMCG packaging such as bags, tins, foils, pouches, and tubs.

Working on packaging design is particularly fulfilling due to the extensive variety in briefs, ranging from straightforward single-color bags to intricate pack designs incorporating multiple print finishes and unique keylines.

In this section are chosen examples of digital projects I have designed.

These include augmented reality (AR), website takeovers, Instagram tile design, Snapchat stickers, and website designs, all created to ensure seamless optimisation for mobile platforms.

‘African Critters’ is as a book I designed during my time in New York City. It chronicles the adventures of National Geographic photographer Robert B. Haas throughout his safari experiences. Created using Photoshop and Illustrator, each page seamlessly integrates images sourced from the photographer's archive, merging dozens of visuals to illustrate the accompanying text.

The reception of the book was overwhelmingly positive, leading to its incorporation into the New York School Associations curriculum as a learning resource.

Additionally, the Jane Goodall Foundation recognises the significance of these books by distributing them as tokens of gratitude for substantial charity contributions to her organisation.

‘African Critters’ remains available for purchase through various reputable online bookstores more than 20 years after it was created.

This page showcases an assortment of logos that I have created for a diverse array of FMCG and technology brands in the US and Ireland.

When designing a brochure, I try to make them as interactive as possible.

The examples in this section incorporate innovative features such as a zip lock for a brochure opening, lenticular cards or a dial resembling an oven, enhancing the presentation of the product along with its associated baking time.

Given the integral role brochures play as sales tools, my focus is to ingeniously showcase a product's Unique Selling Proposition (USP), ensuring a compelling and inventive representation.